About the Agency

SDG Design Group is a Los Angeles-based luxury residential design firm specializing in full-scope interior, exterior, and landscape design with comprehensive project management. We work with clients undertaking high-value renovations and custom home projects, delivering cohesive design and disciplined execution from concept to completion.

Our Story

The Journey to Excellence

What We Stand For

Mission & Values

Our Mission

To deliver cohesive, high-end residential environments through thoughtful design, disciplined execution, and clear accountability—without unnecessary complexity or wasted time.

Our Philosophy

Design should be both elevated and practical. Every decision must serve the larger vision while respecting budget, timeline, and real-world constraints.

Our Commitment

We take on a limited number of projects to ensure focus, precision, and the level of involvement our clients expect from a true design partner.

Leadership

Meet the Team

Nicolas Role

Anna Luster

Jamie Lee

LEad Designer

What Sets Us Apart

A True A-to-Z Approach
We manage the entire process—design, sourcing, contractors, permits, and execution—so clients aren’t forced to coordinate multiple teams or fill in the gaps.

Design Beyond Decoration
Our work goes far beyond surface-level styling. We design with structure, function, and longevity in mind, often developing custom solutions rather than relying on off-the-shelf concepts.

Clear Leadership & Accountability
Clients work directly with a team that leads decisively, filters noise, and makes informed recommendations—reducing decision fatigue and costly missteps.

Built for High-Value Projects
Our process is tailored for large-scale renovations, ground-up builds, and complex residential projects where experience, foresight, and coordination matter most.